Special to MxM: Day 1 Comment by Shashi Sinha

21 Apr,2012

By Shashi Sinha


Continuing with its drive to provide excellence – whether through speakers or evolution of fresh ideas, Friday began on an equally good note. I was very impressed to see so many participants at various sessions where marketers like Jonathan of Coca-Cola, Lucas Watson of YouTube presented their sessions. The hall was full and it was nice to see youngsters coming in and spending time to listen to the speakers. Unfortunately I couldn’t attend a few sessions as I was busy with the media announcing the awards.


The awards night was equally interesting, especially for the creative awards for three categories – direct, digital and design — were presented. Also the big awards were for Media Awards and we had a Grand Prix for the first time. I am extremely delighted that our fraternity is getting recognized. The entries were of very good quality and I was there, judging and watching it. So I can say that the Grand Prix has a great winner and it has also won multiple Golds across categories. I think it’s a superb and a world class entry.


Interactive is a new category and we opened up from 8 sub categories to 17 and that’s a big high. The other big high for me was the Sri Lankan agency Grant McCann winning against Indian agencies. So though we have created a separate category for best of South Asia, they are winning against Indian agencies and I think that’s a great thing.


Also, I think digital as a category was very interesting but some entries were very average and if you see the winners you will realise that you will realise that the media agencies are winning in creatives and creative agencies are winning in media; also there are digital specialists winning in a big way. So this whole thing of democratization that we have been talking about is happening. As we fine-tune the digital category, you’ll see it in the results – you’ll see it becoming more democratized.


On the awards, I am very delighted as we are giving almost 300+ metals out of which 100 were given last evening and 200+ will be given today. You will notice a host of agencies winning and this is what gives us pride. We already had informed about 167 agencies from India participating at the awards and we expect a huge success today as well.


From the speakers’ point of view, everybody is looking forward to John Philip Jones. I am delighted that he has accepted our invitation as he is considered a guru for media people in terms of investments. There will be a host of other good speakers there too like Hemant Bakshi of HUL. Also, the night will culminate with the Creative Abby where some real big winners will be announced. I am especially happy for Integrated as a category as it is a hard category and has some very good entries.


Shashi Sinha is CEO, Lodestar UM. He is also President of the Advertising Club Bombay and Chairperson of the Goafest Awards Governing Council.


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