Sleepwell appoints MPG as its media AOR

04 Apr,2012

By A Correspondent

 

MPG India, a flagship brand of Havas Media, has been appointed as the media AOR for Sleepwell.

 

The account, worth upwards of Rs20 Crores, will be handled by MPG Delhi. On MPG’s appointment, Manoj Sharma, Head of Marketing, Sleepwell said: “We are happy to partner with MPG. We found their approach very thorough and insightful. Their strategic thinking is driven by MPG proprietary tools which provide a holistic communication perspective. Most importantly, their extremely passionate and enthusiastic team made us choose them as our media partners.”

 

Commenting on the win, Anita Nayyar, CEO of MPG South Asia said: “It is a great privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It’s a great win for MPG to kick-start the second quarter.”

 

Sleepwell is a flagship brand of Sheela Group, it is ISO 9001 certified as well.

 

For the records, Sleepwell was erstwhile with Motivator (Group M).

 

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