Simmi Karna appointed as Business Head for BIG Productions

13 Apr,2012

By A Correspondent

 

Reliance Broadcast Network Ltd. (RBNL) has announced a key appointment with Simmi Karna coming on board as the Business Head for BIG Productions, its television content production arm.

 

As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs. She will also be responsible for the P&L of BIG Productions and will report to the CEO of Reliance Broadcast Network, Mr. Tarun Katial.

 

A molecular biologist by education, Ms Karna was drawn to the television industry as she began researching and writing for television in 1997. Over the last 15 years, she has worked across leading brands in the television industry ranging from Zee, Channel V and IMG, as a writer and creative director across genres of fiction, non-fiction, sports, fashion, among others. Her last assignment, prior to joining BIG Productions, was with Balaji Tele Films as the Chief Revenue Officer.

 

Commenting on her appointment, Mr Katial, CEO, Reliance Broadcast Network Ltd, said: “Simmi’s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organization. Her ability to ideate and conceptualize on the basis of audience preferences, while ensuring in line with clients’ briefs is her strength which will work excellently when coupled with her people management skills to lead the business into its next level of growth.”

 

On her appointment at BIG Productions, Ms Karna said: “I look forward to working with the young and dynamic team at BIG Productions. The television industry is geared for exploratory programs and these are really exciting times for TV inIndia. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.”

 

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

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