Rohit Samarth joins DDB MudraMax as Senior VP, Terra

05 Apr,2012

By A Correspondent


Rohit Samarth has joined DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency.


Mr Samarth comes from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies. With more than 25 years of experience in the industry, Mr Samarth has had the opportunity to work with some of the largest and the most recognized brands in the country.


He started his career with Nestle India, and later worked with various other companies like Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, and Federation of Indian Chambers of Commerce and Industry (FICCI) and Linterland.


Commenting on this new appointment, Mandeep Malhotra, President, DDB MudraMax said, “I am excited for the positive change brought into the BOP offerings at DDB MudraMax. Apart from great knowledge and experience, Rohit brings with him passion and energy to take the existing momentum of the team and the work to a whole new level.”


Commenting on joining DDB MudraMax, Mr Samarth said: “I have some very exciting plans in mind and the focus this year will be to make DDB MudraMax a serious contender for the top spot in the BoP space. Development of strong teams in all disciplines is another of my initial focus areas. I have no doubt that Terra will grow to be one of the most preferred and specialized rural communication solutions provider within the next two years.”


The DDB Mudra Group, a part of the Omnicom Group, is India’s largest integrated marketing communications and services network. The group comprises eight agencies – DDB Mudra, DDB MudraMax, Mudra, DDB Health &Lifestyle, RAPP, Tribal DDB, Water and Maatra.


The DDB Mudra Group utilizes its deep understanding of Indian consumers, brands and media and a customized and collaborative approach to deliver inventive business solutions that help clients build valuable and enduring brands in India.


DDB Mudra Group operates out of its offices in 15 leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students.

In 2011, DDB Mudra Group was India’s most awarded agency network at Cannes, Spikes and Abbys among others.


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