Rohit Ohri appointed on Dentsu Network’s Global Operating Committee

19 Apr,2012

By A Correspondent


Bringing together leadership teams from the East and the West, Japanese communications conglomerate Dentsu Inc., has consolidated all its operations outside of Japan in a single virtual company, Dentsu Network. Rohit Ohri, Executive Chairman, Dentsu India Group is among the key leaders from across Dentsu’s Global Network to be part of Dentsu Network’s Global Operations Committee to help develop and drive Dentsu’s strategy, collective vision, values and motivation.


In a move to make Dentsu a more competitive and powerful global network, Dentsu Inc. is, for the first time, combining all its overseas operations into one global team with a unified management structure. Led by Tim Andree, President and CEO, Dentsu Network, the Dentsu Network will foster collaboration and sharing to serve more clients in more markets with more capabilities more profitably, with innovative strategies and collaborative entrepreneurship. Effective from April 2, the Dentsu Network will launch with 82 operations in 29 countries.


“Our goal as the newly formed Dentsu Network is to serve more clients, in more markets, more effectively through truly global collaboration,” explained Tim Andree. “We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation, and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing stopping us from serving our clients in the most dynamic, nimble and resourceful way possible.”


Sharing his thoughts on the India implication of this development, Rohit Ohri, Executive Chairman, Dentsu India Group said: “The formation of the Dentsu Network is a reflection of our President and CEO Tadashi Ishii’s vision for accelerated global growth.  This new organization of our global operations has been designed for speedier decision-making, accelerated sharing of know-how across geographies, and more empowerment of  developing markets like India. This structure will power Dentsu India Group’s skill and capability to be the best integrated communication solutions partner for our clients.”


Tim Andree joined Dentsu in 2006 as CEO of Dentsu America and by 2008, it became the fastest growing agency in the US. That same year, underscoring Dentsu’s commitment to globalization, Tim was appointed Dentsu Inc.’s first non-Japanese Executive Officer. Mr Andree is a co-author of The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency.


Dentsu Inc., Tokyo commenced its India operations in October 2003 in a joint venture with the Mogae Group. In 2011, the parent company acquired the India businesses and the new Dentsu India Group became a 100 per cent subsidiary of Dentsu Inc., Tokyo. The new Dentsu India Group comprises three independent, full-service advertising agencies-Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact, a media company, Dentsu Media and a digital company, Dentsu Digital. Besides the core advertising and media business, the Group also houses world-class expertise in the areas of design, digital media and sports.


Founded in 1901, Dentsu Inc. has held the position of the world’s largest single-brand agency for almost 40 years. Through its unique “Integrated Communication Design” approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale.


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