RBNL announces alliance with Speed Records

20 Apr,2012

By A Correspondent

 

Reliance Broadcast Network (RBNL), one ofIndia’s youngest multi-media conglomerates, announced its alliance with Speed Records,Punjab’s music leaders. The partnership gives RBNL’s business verticals - 92.7 BIG FM and BIG CBS Spark Punjabi – immediate access to the extensive and expansive library of Speed Records, thus further strengthening its offering.

 

The alliance simultaneously gives Speed Records excellent platforms through which they can reach their rich music content to a huge audience base in the region. Speed Records boasts of an enviable library with music ranging genres like Sufi, Punjabi, Hip Hop, Contemporary, and featuring music ranging stalwarts to fresh talent with names like Gippy Grewal, Jazzy B, Satinder Sartaj, Amrinder, Honey Singh, Alfaaz, Preet Harpal, Master Saleem, Nacchatar Gill, Geeta Zaildaar and more.

 

92.7 BIG FM is already a leading FM station in the region with a strong reach to over 22 cities in the PHCHP region. With a significant part of its programming featuring local music featuring the latest and widest Punjabi music preferences, the alliance with Speed Records will allow the radio station to serve an assortment of music ranging genres. The deal allows for 92.7 BIG FM to play the music of Speed Records across any of its Stations in India.

 

Similarly, BIG CBS Spark Punjabi caters to audiences who demonstrate high music preference in their entertainment choices. With a high affinity for music, the library of Speed Records promises to further strengthen the offerings of the Channel. The increased music content will see categorization of the songs and introduction of new daily music shows that have been christened - Dil Bole Haddipa, Chak De Dholiyan, Spark Top 20 and Punjabi Melodies.

 

Reliance Broadcast Network said in a statement: “This alliance allows our audiences immediate access to an enviable music library, featuring some of the best and latest from the Punjabi music industry. With music surfacing as one of the key entertainment preferences during audience insight mapping, we are happy to be upping the ante on it. Through our media platforms – both 92.7 BIG FM and BIG CBS Spark Punjabi, we offer audiences the entertainment that they seek while offering marketers the best ROI for their brands.”

 

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM,  BIG CBS – A joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark Punjabi and BIG MAGIC. Added to this robust bouquet, the Company also distributes Bloomberg UTV,India’s premier business news channel.

 

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