Publicis acquires Indigo, to run as Leo Burnett unit

25 Apr,2012

By A Correspondent

 

Publicis Groupe has announced the acquisition of leading digital agency, Indigo Consulting. Indigo will operate as a unit within the Leo Burnett Group in India and will retain its name. Its founder, Vikas Tandon, will continue as Managing Director, reporting into Arvind Sharma, Chairman of the Indian Subcontinent for Leo Burnett.

 

Since its inception in 2000, Indigo has developed websites, software solutions and digital marketing  programs for clients around the world, including Asian Paints, HDFC Bank, HSBC, Loop Mobile, Tata AIG Insurance and South Australia Tourism. The agency currently employs a team of 160 people at its Mumbai headquarters and Delhi office. Their work has been recognized with various awards.

 

Commenting on the acquisition, Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide said, “From a global point of view, the potential and opportunities that India offers are massive. Over the years we have increased our efforts into this important market. Indigo Consulting, with its strong track record as a full-service interactive and technology agency, is the perfect strategic fit for our aspirations in India and around the world.”

 

“Our growth strategy for Leo Burnett in India and Asia Pacific is based on two core pillars: digital and shopper-marketing” added Jarek Ziebinski, President of Leo Burnett Asia Pacific. “India is a key market for us, and it’s reporting explosive growth in the digital sector. We want to make sure Leo Burnett has the right infrastructure in place to meet the needs of tomorrow. I also see Indigo Consulting developing beyond India, to become an important player within our network in Asia Pacific and globally.”

 

Said Mr Sharma: “This is an important step in Leo Burnett India functioning as a fully integrated communications company capable of carrying through HumanKind brand campaigns across all media including digital. We look forward to partnering clients on the digital needs of their businesses and brands as well as planning  and executing fully integrated HumanKind brand campaigns across all media including digital.”

 

According to Mr Tandon,  the move would mean that Indigo will take its digital marketing prowess to Leo Burnett’s clients, “while also benefiting from additional knowledge and insight on brand and creative communication through cross-training and collaboration”.

 

The Publicis Groupe aims to double its size by 2015 in India, which is the world’s 16th largest advertising market.

 

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