Promart Retail ties up with Snapdeal.com

25 Apr,2012

By Sagar Malviya

 

Promart Retail announced a strategic tie-up with e-commerce company, Snapdeal.com, to bring offers and shopping experience for consumers. Promart is a value format retail chain that offers discounts all year round.

 

Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal. Those who pay this small fee will receive a unique code by SMS. When this code is shown at Promart stores, an additional 10 per cent discount would be extended.

 

Ashish Garg, Managing Director (MD), Promart said, “Snapdeal has a great presence in India and consumers can look forward to new promotions and packages with attractive offers. Promart already gives consumers an opportunity to buy the latest merchandise at 20-60 per cent discount. Now, with this partnership, they can enjoy sweeter deals and even better discounts.”

 

The offer will be available at all Promart stores in Ahmedabad, Vadodara, Rajkot and Mumbai till June. Kunal Bahl, founder and CEO, Snapdeal.com, said: “Contribution from Tier-II and Tier-III cities is growing tremendously, and this partnership with Promart will help us in delivering great value to our customers in these cities, given their strong presence.”

 

Launched by Provogue India, the chain was taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd in 2011. As part of the takeover, Apple Group and VEMB got control of the brand’s assets and intellectual property.

 

Source: The Economic Times

Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

 

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