MY FM launches Mobile App for android phone users

10 Apr,2012

By A Correspondent


MY FM launched its mobile application, ‘My Mobile’ for Android phone users, with an aim of further increasing their interaction with the station. The launch of MY FM app comes after the huge success of ‘Radio Dikhta Hai’ campaign wherein listeners could watch their favourite shows on MY FM’s YouTube channel.


The mobile app has unique integrated features designed keeping the brand engagement in mind. Users will be able to set an alarm or a show reminder along with MY FM tones instead of default handset tones with the feature MY Alarm. MY Connect would allow users to go to their city-specific social media platforms – Facebook, YouTube or MY FM website instantly to view, comment or participate in any discussions or contests.


Other interesting features include MY Message where one can send a song request and MY Download where end users can download MY FM tones as their mobile ringtones.


In addition to these exciting features one could also get regular updates such as station promotion, information regarding a show etc. with the Ticker feature. The application is available for free on Android Marketplace as well as on MY FM website.


Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said: “This is a one-of-its-kind innovation by an Indian FM station. With an increase in consumption of FM radio on mobile handsets, this application seamlessly fits into listeners’ life, enhancing their overall brand experience.”


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