Madison gleams with Crompton Greaves

25 Apr,2012

By A Correspondent


Madison Media Sigma has just announced the win of Crompton Greaves Ltd. The agency will handle its entire range of products including fans, lights, lighting fixtures, pumps and electric appliances.


Said Sam Balsara, Chairman & Managing Director, Madison World, “We are delighted to add a reputed global engineering conglomerate like Crompton Greaves in our roster of clients and are confident of helping Crompton Greaves get its rightful share and more in India’s growing market.”


Vanita Keswani, COO Madison Media Sigma added: “I look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio.”


Madison Media, whose gross billing is in the region of Rs 3000 crore, was recently in the news for winning Dixcy Textile’s Media AOR.


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