Maxus names Madhvi Pahwa as first global talent director

11 Apr,2012

By A Correspondent

 

Madhvi Pahwa, veteran media agency executive with extensive experience in talent development and marketing, has been named Global Talent Director for Maxus.

 

The announcement was made by Maxus Global CEO Mr Kelly Clark, who said Ms Pahwa will be based in New Delhi where she currently works as Managing Partner for Learning and Culture at GroupM India.

 

“This is a hugely important step for Maxus,” Mr Clark said. “Following our explosive growth over the past few years, we need to improve how we recruit, inspire and motivate our people. Madhvi can help us do this.”

 

Mr Clark noted that locating the talent director’s role in India rather than New York or London signalled a break from tradition for media agencies, one that provides the agency with an important distinction from its competitors. “I’ve always believed there’s big opportunity for a media agency to take an exciting new direction in talent management, one that really differentiates the agency,” Mr Clark said in a communique. “Maxus can be that agency, and I think we can make that happen with Madhvi’s leadership, advice and partnership. Having Madhvi based in Asia also recognizes the importance of our fastest-growing region to the future of our talent agenda.”

 

Before joining GroupM in India in 2006, Ms Pahwa has held several senior marketing and brand management roles with marketers including Procter & Gamble and Coca-Cola India, where she spent a decade in marketing roles ranging from managing brand portfolios to consumer insights to media planning and buying.

 

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