LinkedIn Strengthens Follower Ecosystem

12 Apr,2012

By A Correspondent


LinkedIn – the world’s largest professional network with more than 14 million inIndia- is furthering its commitment to help brands build a more effective follower ecosystem in a business context with the launch of LinkedIn Targeted Updates and Follower Statistics. LinkedIn has signed on a select group of early release partners – including DSP Blackrock, AT&T, Dell, Microsoft, and Samsung Mobile – who will be immediately using these new follower tools.


With these new offerings, this initial group of marketers will have access to the most robust targeting and analytics capabilities for their campaign initiatives on the platform from their LinkedIn Company Pages. They will be able to create hyper-focused follower lists – based on several targeting criteria, including Industry, Seniority, Job Function, Company Size, Non-company Employees, and Geography – to which they can deliver highly relevant content to increase engagement.


In addition, marketers will also have self-service access to an insights dashboard that will further support their efforts by allowing them to assess their follower acquisition efforts; track engagement metrics, including likes, shares, comments, and percentage engagement, over time; and review their followers’ demographic information.


LinkedIn Targeted Updates and Follower Statistics, through the hyper-customization of messages and campaign performance analysis it provides, is enhancing the LinkedIn follower ecosystem and the ability of brands to communicate with their most impactful audiences on the platform.


  • LinkedIn’s Unique Follower Ecosystem:

LinkedIn’s follower ecosystem has been designed to enables marketers to: identify and acquire the right followers; more effectively engage and communicate with followers on a regular basis via relevant content; and analyze and optimize the impact of their follower relationships.


  • LinkedIn’s Follow Company Button:

LinkedIn Targeted Updates and Follower Statistics’ launch follows on the heels of the introduction of the LinkedIn Follow Company button – the first phase of LinkedIn’s follower ecosystem strategy in February. It facilitates engagement through a button added to businesses’ Web pages and other marketing materials.


Also 63 per cent of LinkedIn members expect companies to have a presence on LinkedIn. Members “following” companies and want to maintain these relationships: 70 per cent of LinkedIn members follow or would follow companies on LinkedIn; two out of three LinkedIn followers (64 per cent) would follow companies “indefinitely”; followers are active on LinkedIn (global).




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