Kamal Haasan finally says ‘yes’ to endorsing brands

12 Apr,2012

By A Correspondent


One of India’s most loved and popular superstars from South Indian and Hindi cinema, Padma Shri actor-writer-director Kamal Haasan will soon take up something he has never done in his 50-plus-years’ career. The superstar will take up brand endorsements, and has signed up exclusively with India’s leading celebrity and talent sourcing and management firm, Alliance Media & Entertainment Pvt Ltd.


Sunil Doshi, Founder & MD, Alliance Media & Entertainment Pvt Ltd, said: “We are delighted that Kamal Haasan has signed up with us exclusively for our talent sourcing and Management services. He is a truly global Indian icon – a great actor, writer and film maker who is immensely respected, not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged. We are honoured that a man of his stature has chosen us to represent his interests, and we look forward to working closely with him.”


It is well known that that Kamal Haasan has converted his legions of fans and fan clubs into a social service organization. This has set a precedent that has percolated through the audiences and has resulted in a social service and awareness movement. All the activities are also self-funded by the fans themselves as a personal initiative, which is strongly supported by Mr. Kamal Haasan.


Revealing why Kamal Haasan has decided to go in for brand endorsement, Mr Doshi said: “Mr Kamal Haasan has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.”


On why he has signed up exclusively with Alliance Media to represent him, Kamal Haasan said: “I have signed up with Sunil Doshi’s Alliance Media because I believe it is India’s most respected talent management firm and is known to provide excellent strategic counsel to several top celebrities and personalities. I look forward to yet another first – that of brand endorsement – in my creative life, and to keep being able to do my bit for society.”


Mr Doshi said: “We shall soon announce which brand Mr Kamal Haasan will be endorsing. Mr Kamal Haasan is known for his ideals and principles, and needless to say, we shall advise him to pick a brand that fits with his values and stature, and will have a campaign to match.”


Alliance Media & Entertainment Pvt Ltd has exclusively managed and been associated with some of the biggest celebrities and personalities of India, along with some of the most respected corporates. Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan and Jaya Bachchan are other superstars who have signed up exclusively with Alliance Media.


Sunil Doshi, who has been advising superstar Amitabh Bachchan for close to two decades now, has also been associated with superstars like Shahrukh Khan, Saif Ali Khan, Kareena Kapoor, Priyanka Chopra, Preity Zinta, Rani Mukherji, Govinda, Fardeen Khan and Sonali Bendre, among others.


Mr Doshi was instrumental in Amitabh Bachchan signing the historical Kaun Banega Crorepati deal, which completely changed fortunes in the Indian Cable & Satellite Television Industry. He has also been associated with ace writer-director-producer Karan Johar and was instrumental in suggesting his name for the popular multiple-series chat show Koffee with Karan.


Alliance Media & Entertainment Pvt. Ltd. is a Mumbai based media & entertainment company which, through the past 12 years has earned premium expertise and market stature in celebrity & talent sourcing & management, film production, acquisition and distribution; ad film and TV program production and home video distribution.


It has also been associated with several top corporates, including Idea Cellular, Pepsi Co, ICICI Bank, ICICI Prudential Life Insurance,  Omega and Max New York Life Insurance, among others. The company has also been instrumental in the formation of the world cinema channel Lumiere Movies, which is part of Turner International (earlier known as NDTV Lumiere).


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