I am shocked and disappointed: Sameer Nair

13 Apr,2012

By Anil Thakraney


Sameer Nair, whose baby Imagine channel was, is quite surprised by its sudden demise. Mr Nair founded Imagine in 2007 in partnership with NDTV, and ran it for four years. He quit last year after Turner bought the channel from NDTV.


Speaking to MxMIndia, he said: “I am quite shocked and disappointed to hear that they’ve decided to shut the channel down. They (Turner) seemed to be quite gung ho about Imagine, and I thought they were going full steam ahead. There is a lot of investment and a number of jobs at stake.”


When asked what in his view may have gone wrong with Imagine, Mr Nair said GECs is a very difficult segment and it needs deep pockets and a determination to go the long haul. And that he thought Turner had the muscle power to go the distance. Talking about his own stint at the channel, he said: “We had some successes and some failures. It was a tough market, we faced economic difficulties. And GECs is a tough space to be in, it’s a very competitive category. We were the first to re-create the Ramayana and we launched ‘Rakhi Ka Swayamwar’, a show like that had never been done before. I think we did some good work.”


And what were the reasons behind his own departure from the channel? Mr Nair’s response is pretty frank. “I was used to operating independently. After Turner took over, one had to integrate into the Turner system. And this made me just a department head. And so I left.”


Mr Nair says he’s currently working on some exciting projects but will reveal details once it all falls into place.


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