H&R Block appoints Onads as Marketing and Communication Partner

11 Apr,2012

By A Correspondent


Onads Communications has bagged the business of US-based H&R Block, the global leaders in assisted tax preparation and return filing. H&R Block has over 25 million customers across the world.


H&R Block will be initially present inBangaloreand Pune, but it plans to have 30 outlets in 6 cities next year and open up to 500 outlets across the country by 2017.


The timing of the launch is strategic as H&R Block wants to capitalise on this year’s ‘Indian tax season’ which is essentially April to July for individual tax return filers.


H&R Block had invited ad agencies in Mumbai, with the objective of finding a marketing & communications partner that will understand the business they are in, evaluate the implications for the Indian market, and suggest strategic and creative solutions to build this large global brand in India.


The Onads presentation tackled this with an insightful approach by coming up with a fresh and friendly identity for the brand, followed by a clear road-map for the brand in India.


The challenge was to deliver on the global brand values of a firmly established brand in USA, Canada, Australia and now in Brazil, but completely localise intent and personality. Jignesh Maniar, Founder of Onads said: “We are thrilled to be selected as the marketing partner by a company of the global stature of H&R Block. The marketing launch plan is finalised and Onads is going to partner with H&R Block meticulously and diligently to build a strong foundation in India.’


Rohan Parikh,MD, H&R BlockIndiasaid: “We at H&R Block are delighted to have a passionate and resourceful marketing partner in the Onads team led by Jignesh Maniar. We were impressed by their thorough attention to their micro & macro-objectives and ‘real world’ solutions approach. H&R Block has brought its refined global processes for convenient tax filing and adopted the same for the Indian market. We are very optimistic aboutIndiaand look forward to bringing ease and accuracy to individual, small business and self employed tax filing in India.”


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