Hansa, Ipsos to jointly bid for IRS in ’13, sign MoU

18 Apr,2012

By a Correspondent


Hansa Research and Ipsos have entered into an MOU to jointly bid for the new Indian Readership Survey (IRS) contract that starts with IRS 2013. Hansa Research has been conducting the IRS, the world’s largest continuous readership survey for the last nine years i.e. since IRS 2003. This joint bid will combine Hansa’s extensive experience of readership measurement in the Indian context with Ipsos’ global expertise of conducting readership surveys in 60 countries. Through the joint participation, the two companies expect to make a very strong and forward looking pitch for the new IRS contract.


Mr Ashok Das, Managing Director, Hansa Research Group said: “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring in a number of new ideas into the IRS.”


Mr Mick Gordon, CEO of Ipsos inIndiasaid: “We are delighted to be working with Hansa on this very exciting project and we hope we can persuade RSCI that our combination will be a very big plus for the industry. Ipsos measures readership in more than 60 countries around the world and has made a name for itself in introducing many innovations into this specialist area of market research – we were the first to use CAPI and DS-CAPI in readership measurement, for example. We believe we can add significant value to Hansa’s proven expertise and experience on the ground in India.”


Speaking to MxMIndia, Mr. Suresh Nimbalkar, Senior Vice President, Hansa Research Group Pvt. Ltd said that the reason Hansa decided to join hands with Ipsos was to offerIndiathe best possible IRS. “We want to deliver the best possible product and we are working forward to it. We started people meter, IOS, we have continuously innovated and besides we have had a long standing relation with Ipsos. There is synergy between the two and so we decided to collaborate, rethink all aspects of IRS and offer an even better product (IRS) whether in technology, talent, and so on.”


Hansa Research is a global full service market research agency headquartered in India, conducting market research in 77 countries with offices in India and US. Over the last few years, Hansa has developed sound mechanisms to reduce fieldwork related issues that has been widely acclaimed by research users for its ability to minimize some long standing industry weaknesses.


Post a Comment 

Comments are closed.