By A Correspondent
Three Indian entries won top honours at the Festival of Media 2012 which concluded in Montreux, Switzerland. The awards were presented on Tuesday evening at a gala dinner. While the number of awards won may be only three, it’s noteworthy that these are all the main winners in their respective categories (see box). While two winners were from Group M agencies directly, the third was entered by Gemini TV, but went with a mention of Mindshare in ‘Other Credits’.
Also, the categories themselves indicate the wealth of talent and expertise. MEC India’s ‘Night Hammer’ for Colgate was adjudged winner in ‘Creative Use of Media’.
CREATIVE USE OF MEDIA AWARD
WINNER
Title: Night hammer
Entering Company: MEC India
Brand: Colgate
Country: India
Other credits: Bates India
BEST CONTRIBUTION TO A CAMPAIGN BY A MEDIA OWNER
WINNER
Title: Making of a Superstar
Entering Company: Gemini TV
Brand: Lux
Country: India
Other credits: Mindshare
BEST USE OF EMERGING TECHNOLOGY
WINNER
Title: Light powered media for light powered watch
Entering Company: Maxus Bangalore
Brand: Titan HTSE
Country: India
Other credits: Titan, KRDS, Kinetic
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In ‘Best Contribution to a Campaign by a Media Owner’, a trait that every media agency and advertiser yearns for in a media owner, Gemini TV won the award for ‘Making of a Superstar’ for Lux.
The third award for India was won by Maxus (Maxus Bangalore, to be precise) for ‘Best Use of Emerging Technology’. Maxus enterted ‘Light powered media for light powered watch’ for Titan HTSE to bag the honours.
The Festival of Media awards are all about rewarding creativity and innovation that is at the heart of effective media communications. The jury, chaired by Mr Michael Donnelly, worldwide interactive marketing director, The Coca-Cola Company, spent two days reviewing the entries and coming to their decisions. “The work was truly inspiring across the board,” Mr Donnelly said in a statement on the Festival of Media website. “The category of Public Service Award was particularly poignant, as was the entries in the Experiential category. These and others, such as Best Use of Content and Creative Use of Media demonstrated outstanding use of strategic thinking and goal setting up front, and then tremendous collaboration amongst clients, agencies, publishers and in many cases technology partners to yield astounding results that will provide learning for all interested parties for many years to come.”
See earlier report and shortlist at: 9 Indian entries in Festival of Media Montreux shortlist
Link: http://www.mxmindia.com/2012/03/9-indian-entries-in-festival-of-media-montreux-shortlist