By A Correspondent

Three Indian entries won top honours at the Festival of Media 2012 which concluded in Montreux, Switzerland. The awards were presented on Tuesday evening at a gala dinner. While the number of awards won may be only three, it’s noteworthy that these are all the main winners in their respective categories (see box). While two winners were from Group M agencies directly, the third was entered by Gemini TV, but went with a mention of Mindshare in ‘Other Credits’.

Also, the categories themselves indicate the wealth of talent and expertise. MEC India’s ‘Night Hammer’ for Colgate was adjudged winner in ‘Creative Use of Media’.

In ‘Best Contribution to a Campaign by a Media Owner’, a trait that every media agency and advertiser yearns for in a media owner, Gemini TV won the award for ‘Making of a Superstar’ for Lux.

The third award for India was won by Maxus (Maxus Bangalore, to be precise) for ‘Best Use of Emerging Technology’.  Maxus enterted ‘Light powered media for light powered watch’ for Titan HTSE to bag the honours.

The Festival of Media awards are all about rewarding creativity and innovation that is at the heart of effective media communications. The jury, chaired by Mr Michael Donnelly, worldwide interactive marketing director, The Coca-Cola Company, spent two days reviewing the entries and coming to their decisions. “The work was truly inspiring across the board,” Mr Donnelly said in a statement on the Festival of Media website. “The category of Public Service Award was particularly poignant, as was the entries in the Experiential category. These and others, such as Best Use of Content and Creative Use of Media demonstrated outstanding use of strategic thinking and goal setting up front, and then tremendous collaboration amongst clients, agencies, publishers and in many cases technology partners to yield astounding results that will provide learning for all interested parties for many years to come.”

See earlier report and shortlist at: 9 Indian entries in Festival of Media Montreux shortlist

Link: http://www.mxmindia.com/2012/03/9-indian-entries-in-festival-of-media-montreux-shortlist