George P Johnson launches Audience Marketing Division

11 Apr,2012

By A Correspondent


GPJ India, the wholly owned subsidiary of GPJ Worldwide, an experience marketing agency has announced its foray into communication marketing with a strategic focus to target the right audience with the launch of its new Audience Marketing Division. This is in line with its aggressive growth plans as part of its 10th year celebrations in India market.


Speaking about the new division, Rasheed Sait, Country General Manager, GPJ India said: “Our top priority is to help our clients articulate their message to the right target audience and create, develop, and deliver winning campaigns that are actionable and provide measurable results. Getting the right target audience for our clients and delivery of the right message therefore is very critical which we are sure the Audience Marketing Division will address. We also believe that we can adapt the best practises of our global offices and become a One Stop service provider for experience marketing in India. ”


The Audience Marketing team consists of young and experienced professionals having wide experience in the field of Integrated Marketing Services. The team have specialized resources for audience/lead marketing programs, registration and database management.


“We have often heard clients asking for a 360 degree approach to events. Getting the right audience and a convenient registration process is another point of concern for most clients. GPJ strives to address these issues by a continuous evaluation process and constant improvement by applying the learning from past performances. We are also bringing in the digital method of registration and using cutting edge technology to give the customer a registration experience like none other, We are also looking to expand the team with senior strategic and planning people from the industry to strengthen the team,” added Mr Rasheed.


GPJ isIndia’s leading experience marketing agency, built on a reputation of sound strategic thinking and innovative experience marketing solutions that has led to winning many industry and best practice awards.


The Audience Marketing Services includes Audience Marketing for events, Onsite Registration Management, Response Management, Lead Generation, Lead Validation, Registration Micro site, Website development & Maintenance & Post event analytics


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