ESPN STAR Sports launches ‘Event Management Group’

18 Apr,2012

By A Correspondent


ESPN STAR Sports, Asia’s leading sports broadcaster, announced the launch of its on-ground division ‘Event Management Group’ (EMG) in India. The company also announced that PepsiCo India has signed on EMG to manage its mega football league Pepsi T20 Football’s on-ground events in India. As a part of the deal, ESPN STAR Sports is producing and showcasing the Pepsi T20 Football tournament in a special 8-episode series. EMG is also managing the School Quiz 2012, where it has roped in HDFC Life as the title sponsor. While the on-ground initiatives around HDFC Life School Quiz 2012 have already started, on-air telecast of the Quiz begin on June 01.


The Event Management Group (EMG) will manage and promote premier sporting events around Asia. EMG specializes in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1000 events in 11 countries, all events organised by EMG enjoy unrivalled regional broadcast across Asia through the ESPN and STAR Sports channels.


Speaking on the occasion, Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said: “Our Event Management Group has firmly established itself across Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the India market as well. We can bring our deep international experience into play; create tailor made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN STAR Sports. I am sure corporates will see lot of value in what EMG has to offer.”


ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.


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