Draftfcb Ulka lights up with Neon Brand PR

25 Apr,2012

By A Correspondent

 

Neon Brand PR is the newest division of Draftfcb Ulka Group with a strong focus on traditional and social media. From conceiving and executing media relations strategies, the approach will be to develop PR for brands and brand campaigns that link marketing and communication initiatives for greater buzz and positive throwback on the brand. The addition of Neon Brand PR will further strengthen Draftfcb Ulka’s portfolio of services and provide seamless inputs for their branding assignments.

 

Neon Brand PR will endeavour to bring in a significant amount of brand learning from the parent agency into its PR practice, thereby ensuring that the brand positioning and messaging are given the right tone and posture.

 

Tanya Desousa has joined Neon Brand PR as PR Director. She has experience of about 14 years in PR, having worked in companies like Crest Communications, Hanmer & Partners and Percept Profile. She has been associated with brands like Spicejet, Western Australian Trade Office, Amway, Sanofi Aventis, Piramal Healthcare, Bridgestone Tyres, Asus Incorporated and many more.

 

Neon Brand PR’s first assignment will be Santoor 25 Years campaign.

 

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