Debrief: Yatra.com: Dangerous strategy

12 Apr,2012

By Anil Thakraney

 

Totally filmi commercial from Yatra.com, the travel portal. They have hired the services of Salman Khan and have packed in all the masala Sallu bhai’s flicks contain. And of course, the macho hero does what he does best in his movies: Act himself.

 

Salman plays some sort of a travel agent who spends all the ad time making fun of a partner/customer over the wig the man is wearing. Basically all the nonsense Khan indulges in on the big screen. Of course, we have no idea how Salman fits into Yatra.com and how exactly we get better deals. What happens in the ad is what happens in Salman’s movies: He totally hijacks the show.

 

Must say, quite a risky move from Yatra.com. This is like a loaded dice that can swing any which way. People will either recall Salman and his antics and forget all about the brand (what Yatra.com does for you gets lost in all the filmi drama). Or, the star will become synonymous with the brand and that will help in recall when one is planning to travel. He could improve the brand saliency. Only time will tell Yatra.com if they’ve benefited from the actor or if they’ve pissed away a whole lot of money.

 

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=75PU4RwdXJU[/youtube]

Just one small side observation: A little birdie tells me the middle aged hero has got hair weaving done inDubai. In which case, should the joke not be on him? 🙂

 

Rating: (On a scale of 1 to 5): 2.5 Marks only for the entertainment Salman provides.

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