Debrief: Flipkart: Clever and entertaining

17 Apr,2012

By Anil Thakraney

 

Using kids as adults isn’t really a novel idea in advertising. But because it’s done well in this instance, ads from Flipkart are always great fun to watch. Flipkart is back with a brand new series of commercials, and the one I watched is quite funny.

 

This time the theme is ‘Shopping ka Naya Address’. And it looks like Flipkart is out to nail folks in the non-metro towns as well with an old world Hindi film treatment. The ad features three generations of a family living together in a house. The grandson receives a pack via courier that contains a mobile phone which the grandpa has ordered. From Flipkart, of course. The boy’s father plays the cynic of the family, and he expresses doubts over online transactions. This makes his missus join in the conversation, and it all gets really amusing. As kids play elders, with all the make-up and expressions in place.

 

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=tt18PjLzNcw[/youtube]

Good stuff. The ad will appeal to the non net savvy folks too, and this could result in a huge boost in sales for Flipkart. The execution isn’t slapstick or over-the-top, and that’s why it works. The humour is understated and this makes the ad charming. And the kids have simply rocked it.

 

Rating: (On a scale of 1-5): 3.5 Smart marketing strategy. Cool creative work.

 

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