DDB MudraMax bags media for Nirmal Lifestyle

26 Apr,2012

By A Correspondent


DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs25-30 crore.


On choosing DDB MudraMax, Rajeev Jain, Director, Nirmal Lifestyle, said: “We at Nirmal Lifestyle have a vision for the next 25 years for our growth and expansion through ‘innovating creating and transforming’ strategy. In the last ten years, Nirmal was successful in creating residential townships and shopping malls which transformed Mulund. We have a vision to take up fitness and sports as our company’s core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth, we also require a media design and planning agency of equal caliber who can give our vision support. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level.”


Commenting on the new win, Samir Khanna, Head, DDB MudraMax, Media, Mumbai, said: “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited.  We look forward to partnering with the team at Nirmal Lifestyle.”


Nirmal Lifestyle, a leading property developer, is identified as the front ranking property development companies in Mumbai. While building and construction has been the core activity for the company, quality and innovation has by far been the soul for all its projects. The group has been instrumental in promoting Mulund as a preferred destination for both residential and commercial spaces


DDB MudraMax is the Experience and Engagement network of the DDB Mudra Group. It enable clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, Print, Radio, Digital, Out-of-Home, Retail, Activation, Events, Bottom of the pyramid, Sports, Music, Youth, Entertainment. The agency has won more than 300 awards in the last two years. DDB MudraMax clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, L&T, Ashok Leyland,Western Union, Jyothy Laboratories – Henkel,  LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway, ACC  and others.

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One response to “DDB MudraMax bags media for Nirmal Lifestyle”

  1. amith says:

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