@ Creative Abbys: Ogilvy and Creativeland Asia get 1 Grand Prix each

21 Apr,2012

The Grand Prix-winning Ogilvy team at the Creative Abby presentation on Friday


By A Correspondent


Creativeland Asia was awarded the coveted Grand Prix at the Creative Abby at Goafest 2012 this evening. Creativeland joins Ogilvy in the Creative Abby awards which had bagged a Grand Prix in the awards presented yesterday. While Creativeland won it in the integrated category for Audi A8L 3D, Ogilvy was awarded for the Online Integrated Campaign for FoxCrime.


Ogilvy won a total of 51 metals, which includes 1 Grand Prix, 11 Gold, 16 Silver and 23 Bronze. If GrandPrix and Golds are the yardstick chosen for the rankings, Creativeland Asia stands next with 1 Grand Prix, 1 Gold and 5 Silver followed by Taproot with 6 Golds, 13 Silvers and 15 Bronze (34) and Leo Burnett with 3 Golds, 11 Silver and 21 Bronze (35).


Said Shashi Sinha, Ad Club Bombay President and Chairman of the Awards Governing Council: “This year, the quality of judging has been superior and the quality of discussion too was very good. We have more metals being distributed and had fresh categories of awards have been introduced. We had awarded around 224 metals last year alone as compared to a total of 332 awards this year, which is a 50 per cent increase. Besides, our Grand Prix have also increased in the Creative Awards from one last year to two this year.”


The total number of awards given out this year was 332, with 2 Grand Prix, 34 Gold, 117 Silver and 179 Bronze.


Said Goafest organising committee chairman Arvind Sharma, “The festival is all about celebrating breakthroughs whether it is about inviting our neighbouring South Asian countries for the first time as entrants or allowing their creatives as entries in our awards or even increasing the number of metals this year.”


Click here for detailed list of Creative Abby award-winners as received from the Awards Governing Council



Photograph: Shailesh Mule/Fotocorp


Click here to view all Goafest 2012 stories


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