Cheil appoints Vivek Dutta as VP-Planning

03 Apr,2012

By A Correspondent


Vivek Dutta joins Cheil as the Vice President-Planning after spending almost five years at Hakuhodo Percept where he was VP and National Planning Head. He has also worked for JWT in the past and in brand and marketing functions at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra.


Commenting on the development, Alok Agrawal, COO, Cheil Worldwide SW Asia, said: “Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics; to health, lifestyle and sports; to social development, makes for the perfect choice of a seasoned partner for the Cheil India team.”


Dutta has been in the industry for over a decade and a half and has had extended brand experience in the automotive sector having worked on the Maruti Suzuki range. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba, Sony and the like in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, UNICEF, ILO, GAIL, Apollo Tyres, ESPN Star Sports among others.


Confirming his appointment, Vivek Dutta said: “It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is a testimony for this. My intention is to be a part of this movement and provide momentum for growth.”


Cheil India has been on an aggressive growth plan over the last 2 years, almost doubling its size its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies in India. Cheil set up the agency office in India in 2003 with just 12 team members and today has over 85 talented and passionate team members.


Cheil Worldwide Inc is Korea’s largest and one of the world’s leading advertising groups. Established in 1973 with headquarters in Seoul, South Korea, Cheil operates 49 offices in 27 countries with about 3,000 employees. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events.


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