Burson-Marsteller releases list of the most influential political voices

17 Apr,2012

By A Correspondent


Burson-Marsteller, a leading global public relations and communications firm, on Monday released a list of the top 10 most influential political voices on Twitter inIndia. This list was developed as part of a global research study- G20 Influencers – that named the 200 most influential political voices on Twitter across the G-20 nations.


G20 influencers is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20. The study measures influence by using a tweeter’s Klout Score. Burson-Marsteller created a list of over 900 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, and industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90-day period.


The list of the top 10 political tweeters was determined using data from Klout (klout.com), the standard for influence. Klout analyzes engagement across social networks and creates a Klout score, based on this data to help users understand and unlock their influence.


Burson-Marsteller’s global public affairs and digital consultants drew up a list of close to 1000 people on Twitter who are politically influential in the G-20 nations. Klout then assessed and scored them against its influence metric, set on a scale from 1-100, measuring influence based upon a user’s ability to drive action.


The ten most influential Twitter accounts inIndiaare (alphabetically):


1. Kiran Bedi – @thekiranbedi

2. Anand Mahindra – @anandmahindra

3. Narendra Modi – @narendramodi

4. Derek O’Brien – @quizderek

5. Vir Sanghvi – @virsanghvi

6. Jonathan Shainin – @jonathanshainin

7. Digvijaya Singh – @digvijaya_28

8. Dr. Subramanian Swamy – @Swamy39

9. Sushma Swaraj – @SushmaSwarajBJP

10. Shashi Tharoor – @ShashiTharoor


“The G20 study is representative of how social media is an increasingly trusted and utilised platform for shaping public opinion here inIndiaand around the world,” said Rahul Sharma, president of Genesis Burson-Marsteller’s public affairs practice. “Citizens are not just seeking new information, but looking for a forum through which their voices can also be heard. Twitter is definitely becoming a preferred medium for delivery and discussion of new ideas, policies and whatever else that is the shaping the political and social landscape.”


The study found that the top political tweeters inIndiaare politicians, journalists, bloggers and campaign advisors. The study found that over a 90-day span these influencers: received an average of 28,110 re-tweets; received an average of 24,600 mentions and had an average of 337,964 Twitter followers.


The other countries covered in this study include Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, United Kingdom, United States and the European Union (including Latvia, Netherlands, Poland, Portugal, Spain and Sweden).


Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 69 offices and 80 affiliate offices, together operating in 107 countries across six continents.


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