BIG Magic completes a year

24 Apr,2012

By A Correspondent


BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment recently celebrated its first anniversary, with a new brand new positioning – Apna Pradesh Apna Magic.


The new positioning is intended to further build BIG MAGIC as the very own channel of the Hindi Heartland. BIG MAGIC has made great strides in the last year, living up to its promise of offering the heartland the entertainment of their choice. With an excellent assortment of local programs, BIG Magic has surpassed entrenched players to grow its audience base phenomenally.


Apna Pradhesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region – truly local and a reflection of the people’s taste preferences and entertainment requirements.


Conceptualized by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio – 92.7 BIG FM, outdoor, television, print and social media.


Researching and understanding the pulse of the region and audience preferences, the channel has successfully launched a series of local shows like BIG Bal Kalakaar, BIG Memsaab, Hasya Panchayat and newly launched shows Hum Hai Bajrangi, Police Files and Mele ka Big Star. These shows created on the basis of local insights have all been produced in the Hindi Heartland reflecting the culture, language, entertainment and ethos of the region.


The channel has been instrumental in tapping local talent and giving them the right platform. The Channel has not only provided a wholesome mix of entertainment to the local populace, but also acted as a forum to address various social concerns, issues faced by them.


The channel’s well tailored programming, when coupled with the extensive marketing initiative offers a most effective platform for both national and local brands. With Apna Pradesh, Apna Magic, the channel will continue to create magic in the regional entertainment space giving both audiences and customers a truly unique experience.


Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.


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