BIG CBS Spark now on Dish TV

12 Apr,2012

By A Correspondent

 

Close on heels of closing distribution deals for BIG CBS Prime and Love, the BIG CBS Network, a JV between Reliance Broadcast Network and CBS Studios International has inked the distribution deal for the third channel BIG CBS Spark on Asia’s largest DTH provider – Dish TV.

 

Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV access to the best music mix from the international and Indian market spread across genres.

 

BIG CBS Spark, targeted at the youth audiences and catering to their entertainment requirements, is loaded with music and peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.

 

This deal takes the total reach of the BIG CBS Channels to a strong 42.5 million households, making sure it reaches its international English entertainment content to its relevant target audiences in India.

 

With excellent synergies coming into play, the deal helps both businesses benefit with the digitization reform which is in the anvil.

 

Speaking on the development, Salil Kapoor, Chief Operating Officer, Dish TV, said: “Dish TV, being the pioneer and market leader in DTH industry, has now the bouquet of Big CBS channels for all its valuable customers. We are proud to extend our partnership to the entire BIG CBS Bouquet – BIG CBS Prime, Spark and Love to our 12.5 million subscribers; Dish TV endeavors to bring entertainment at par best in terms of quality content, we hope that our alliance will mutually benefit each other.”

 

Speaking on the alliance, Vishal Rally, Business Head, BIG CBS Networks said: “We are happy to have the BIG CBS Channel Network on Dish TV. This is part of our continued endeavour to reach the world-class content from India’s No. 1 English Entertainment Network – BIG CBS’s stable to audiences seeking English entertainment in India.”

 

This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted 7 channel and is ready to maximize from the digital wave.

 

An equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV, at start, launched 3 English language  Entertainment Channels marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel  entry into India. The themed channels targeted at India’s fast-growing, upwardly mobile population are branded BIG CBS PRIME, a premium general entertainment channel, BIG CBS SPARK, India’s first international youth entertainment channel and BIG CBS LOVE, India’s first ever international entertainment channel for the contemporary Indian couple.

 

Dish TV is Asia’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dish TV has on its platform 330+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country.

 

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