A million Likes on 9XM Facebook page

05 Apr,2012

By A Correspondent


Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community – www.facebook.com/9xm.in. The winning combination of super-hit Bollywood music, humour, animation, e-commerce and innovative content has catapulted 9XM to the 1 million fans club on Facebook.


The colossal fan base on 9XM’s Facebook Community was achieved in just over a year’s time, by making it the one-stop destination for Bollywood news, humor and gossip presented in the true 9XM style. From the latest movie reviews to hot gossips on film stars and their parties to Bollywood fashion – it’s all there on the 9XM Facebook Community. The fans regularly voice their opinions, likes and dislikes on all the happenings in Bollywood, making the page the most preferred Bollywood hangout.


Commenting on the achievement, Ms. Vibha Gosher VP-Digital 9X Media Group said “We are extremely thrilled to get over a million thumps ups from Bollywood Music Fans on 9XM’s Community on Facebook. Besides the 1 Million Fans that we have on the page, 9XM is showing unprecedented buzz amongst users. While all the Indian music channels on Facebook see 2-3% average level of buzz, 9XM sees more than 9%. When we talk about the engagement and user’s interest in the brand, 9XM towers above the others in the genre. The content on the 9XM community is 16% ‘Share-able’, whereas the top performing brands on this space have merely 10-13% viability. It produces minimum 1 mention every 22 minutes about the brand on the internet ecosystem. This is extremely motivating and reaffirms our commitment to connect and engage with our viewers and fans across all possible platforms.”


9XM, the flagship channel of 9X Media Pvt. Ltd has a robust digital presence in India and has introduced many innovative concepts on the internet. 9XM is India’s first Music Channel to stream its content live on its website – www.9xm.in – and is available across various mobile TV platforms.


In the recent past, 9XM in partnership with Hungama.com, has launched an online Bollywood Music Store – ‘9XM.Hungama.com’ and 9XM Radio – the on-the-move radio for Bollywood Songs, Celebrity interviews, Bade& Chote’s Bakwaas, etc. These services are available on web, WAP and IVR platforms.


9XM also offers Caller Tunes, giving the viewers an instant opportunity to set caller tunes of the latest Bollywood songs aired on the channel. 9XM has launched ‘Mezza 9X’ the Ecommerce portal by the network selling quirky merchandise.


9XM has also launched many games and applications for the iPad and iPhone users. Fans of 9XM’s animated characters can select and download their favourite games like the Angry 9XM Heroes, Silly Chicken and Talking Silly Chicken (India’s first talking application) from the IOS App store.


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