A Comms’ summer plans to catch young consumers

26 Apr,2012

By A Correspondent


The annual Indian season of holidays has begun and brands across the country are actively trying to catch the attention of children and young adults. Aurora Comms, or A Comms, the country’s largest shopper marketing and retail media network, is in buzz mode as well and its latest shopper marketing campaign has connected two brands to the leading book store, Crossword.

The ‘Crossword Children’s Fest’, a month-long event involving readings, author interactions and fun activities begins this week, and A Comms has brought to the platform Tata i-Shakti Unpolished pulses and Little Millenium in a special brand-consumers’ connect initiative.


Through effective shopper marketing, A Comms has ensured the fest’s audiences are exposed to communications from the two brands.


Tata i-Shakti, a range of sorted, graded and unpolished dals for a healthier you and Little Millenium, one ofIndia’s leading pre-school chains are the official sponsors for the activity.


“Shopper marketing focuses on reaching out to consumers in a relevant manner. Tata i-Shakti’s communication has been planned out to reach out to healthy minds. Little Millennium’s association is to drive their messaging stronger in children-parents community,” said Samir Vithlani, Director – Key Acounts from A Comms.


Mr Jagannath, National Head – Franchising operations, Educomp Schools is positive about this exposure. “At Little Millennium, our vision is to enable, energize and enhance childhood by igniting a passion to read among children from a tender age. This association with Crossword Children Festival shares our vision.”


Crossword’s successful fest, which is currently active not only at metros such as Mumbai andDelhibut also tier-II cities such asBhopal,Indoreand Vijaywada, promises to take Tata  i-Shakti Pulses and Little Millenium to their target audiences over the coming month.


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