6 Days to Go-Goafest: I would like to see less of scam, says Subhash Kamath

13 Apr,2012

By Subhash Kamath

 

There is the advertising awards night and then there is Goafest, difference being that the latter is a three-day affair and is a festival of advertising. The Festival sees more than two thousand people from the fraternity congregate at one place to celebrate Indian Advertising. Its three day outing of learning, networking, meeting, fun and party.

 

What I would like to see at Goafest? Well, less of scam for sure. Over the years, I have become disillusioned with the amount of scam one sees at awards and this is the case not just peculiar to Indian advertising but across the globe. What used to be an exception has become a rule now. It is like creating a parallel culture comprising real work v/s work created just for awards.

 

I don’t really know what the solution is for this but the number of scams surely brings down the credibility of any awards.

 

Another thing that I would like to at the Goafest would be speakers from outside our industry. I know that the biggest challenge at the Fest is to get an impressive line of speakers. If you get a big name, then it ensures a full house but lesser known speakers warrant an empty hall. I say, why not get Nandan Nilekani who is a great speaker and people would love listening to him, MS Dhoni could talk on how to motivate a team or Aamir Khan on creating different identity. They would surely be worth listening to. The whole idea should be to make Goafest bigger, popular and global.

 

Goafest is a good break from day to day drudgery. I would like to see cultural activities go hand in hand with the learning. It would be great if one sees parallel activities like a music fest, or a stage for impromptu standup comedy or street theater. At ASCI, I had initiated to engage people in installation art or mobile film making, like these there are several creative options one could explore. There is a lot of talent in our industry and giving a platform to showcase these at Goafest would add a new element to Goafest.

 

There should be an amalgamation of learning, fun and work shop at the Fest and let people choose what they would like to go for.

 

Bottom line being that lets take Goafest beyond the place to network, meet people, listen to speakers and just enjoy being there. Let’s do all the things mentioned above but let’s also strive to add more to the Fest and truly strive to make it a Festival that’s helps in bringing the passion back to advertising.

 

Subhash Kamath is the Managing Partner at BBH India

 

Photograph: LinkedIn profile

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