UTV Stars launches Walk of the Stars

30 Mar,2012

By A Correspondent

 

The Indian Film Industry has earned immense admiration and loyalty of people of not only in India but worldwide. To immortalize this legacy, the official channel of Bollywood has launched a landmark which will bring Bollywood fans closer to their favourite stars.

 

UTV Stars Walk of the Stars, similar to Hollywood’s Walk of Fame, is a premium property that will encompass renowned celebrities’ handprints on a customized slab and specially designed brass statues of iconic legendary actors. While customized slabs bearing the handprints will be dedicated to the living legends of Indian cinema, customized slabs with signatures will be dedicated to the legends who have passed away.

 

March 28, 2012 marked the launch of the property in India, Mumbai, at the Bandra Bandstand Promenade. The launch was a grand affair that witnessed the felicitation of the ‘Kapoor Khandaan’ one of the legendary families of Indian cinema that is synonymous with and has contributed immensely to the Indian Film Industry. Prithiviraj Kapoor, Raj Kapoor, Shammi Kapoor, Randhir Kapoor, Rishi Kapoor, Neetu Kapoor, Karishma Kapoor and Kareena Kapoor’s slabs were installed on the day. And as a special honour, brass statues on a bench of the great Raj Kapoor and Shammi Kapoor were also installed.

 

The property was inaugurated by Kareena Kapoor along with Madhur Bhandarkar.

Commenting on the Launch of the prestigious Property, MK Anand, C.E.O, Broadcasting, UTV, said, “The launch of the UTV Stars Walk of the Stars marks an important milestone in our efforts to bring Bollywood closer to audiences nationwide. Thereby, reinforcing the channel positioning, i.e. ‘The official channel of Bollywood’. It gives us immense pleasure to know that we are making a truly noteworthy tribute to the industry that we’re such an integral part of.”

 

Commenting on the Launch of UTV Stars Walk of the Stars, Zarina Mehta, Chief Creative Officer, Broadcasting, UTV, said, “UTV Stars, has in 6 months of launch, created a strong brand for itself as a knowledgeable Bollywood Insider. We are of and for the Indian Film Industry. And the UTV Stars Walk of the Stars is our tribute to this vibrant and wonderful dream world of movies.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos