Turkish Airlines looks at India as a booming market

02 Mar,2012

By A Correspondent


Turkish Airlines has been doing exceptionally well globally and has witnessed remarkable growth, especially in the last year. With Grey as their creative agency inIndiaand Perfect Relations handling their media relations, they are looking atIndiaas a booming market and have various marketing initiatives lined up.


Turkish Airlines has played a vital role in increasing the ratio of the aviation industry ofTurkey. One of their key achievements in 2011 was being awarded ‘Best Airline Europe’, ‘Best Premium Economy Seats’ and ‘Best Airline Southern Europe’ by Skytrax. Their load factor has been as high as 75 per cent in 2011, even on the Indian routes.


They have also acquired brand new aircrafts like B777-300ER equipped with GCS system and A330-300, with the latter being currently operational on the Indian routes. Turkish Airlines flew around 300,000 travellers on the Indian routes in 2011 and are expecting an even higher number in 2012.


The TAAI Convention, being hosted byTurkeythis year, will be one of the biggest B2B initiatives undertaken by Turkish Airlines as they are among the main partners for the event.


Apart from that, Turkish Airlines has engaged in several interesting marketing initiatives inIndiato reach out to its customers and familiarize them with both, Turkish Airlines and its multiple international destinations.


Adnan Aykac, General Manager- Northern & Eastern India, Turkish Airlines, said: “We received great feedback from our previous promotional campaigns and would like to continue with such engagement programs and capitalize on them in the best way possible. This will ensure maximum visibility for Turkish Airlines among its target audience, thereby helping them discover our refined offers and services.”


“Turkish Airlines believes in providing the best offers and facilities to its passengers and maintaining high standards of service. This has always been our prime focus and we believe that the brand and its services speak for itself. We also believe that competitions are healthy as they give you the zeal to further improve and enhance your quality. Hence, our superior and extraordinary services set us apart and help us maintain our top position,” he added.


Also Turkish Airlines have now signed a Free Sale Codeshare Agreement with Air India (AI) after their previous blocked space codeshare agreement. The new agreement will allow both the airlines to market each other’s flights by their own code and flight numbers on a free sale basis.


With effect from March 1, the revised agreement will allow TK passengers a seamless connection to AI-operated flights onHyderabad, Chennai, Ahmedabad, Bangalore, Kolkata and Amritsar routes.


Turkish Airlines witnessed a 15 per cent growth in revenues last year and with the airlines doing so well in the Indian and international markets, sky is the limit for us.


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