Utterly Butterly Tondulkarlicious: 25 Amul ads that tell the Tendlya story

19 Mar,2012

By A Correspondent

While the news media reflects on current affairs and trends, one wouldn’t be incorrect in saying that the Amul Butter billboards are an excellent mirror of what’s top-of-mind in urban India. So even as headlines and captions in print do their jobs well, there’s nothing like the Amul ad, crafted by Rahul da Cunha and his team at da Cunha Communications for the Gujarat Cooperative Milk Marketing Federation Ltd.


From the time he started out in the late ’80s, Sachin Tendulkar has been at it… breaking virtually every record at the book and regaling us with his splendid performance and commitment on the field. And off it.


Last week, MxMIndia brought you the Amul ads with Rahul Dravid… here are a silver bunch of Amul ads telling you the Tendlya story. For his feats on field, and some off the field too. Enjoy!


Sau much pressure?

India’s obsession with Sachin Tendulkar’s 100th hundred  (January 2012)


Tab bhi phekta tha, ab bhi phekta hai

Former Pakistani fast bowler Shoaib Akhtar’s ouburst against Sachin Tendulkar in his autobiography (September 2011)


Sachincredible appetite!

Sachin Tendulkar, the first batsman to score 50 test centuries (December 2010)



Sachin Tendulkar scores a double century against South Africa in the second one-dayer (February 2010)


Dost,toast na raha!

Controversy surrounding the friendship of Sachin Tendulkar and Vinod Kambli (July 2009)


Gilly, don’t be silly!

Controversy surrounding Adam Gilchrist accusing Sachin Tendulkar of not having a sporting attitude & being a liar, in his about to be released autobiography (October 2008)


90% runs 100% fun

Indian master blaster Sachin Tendulkar missing century in cricket one-dayers.(November 2007)


Maska Blaster!

Indian batting maestro Sachin Tendulkar – the Master Blaster to appear as superhero in a new range of comic books, animation and games (March 2007)



Celebrating the smashing Sachin-Sehwag partnership


Sunny days for Sachin!

On master blaster Sachin Tendulkar’s 35th Test Hundred making him the highest century maker in the history of Test Cricket (December 2005)



Sachin Tendulkar marks his return to international cricket with a sparkling knock (October 2005)


Elbowed out?

On Indian star batsman Sachin Tendulkar’s tennis elbow aliment which has kept him out of cricket (October 2004)


What’s his duty?

On the waiver of import duty on the Ferrari gifted to Sachin Tendulkar (September 2002)


Sau chin Tendulkar

On Sachin Tendulkar playing his 100th Test Match (September 2002)



Sachin Tendulkar accused of ball tampering (November 2001)



Mike Denness finds Sachin Tendulkar guilty of ball tampering (November 2001)



On Sachin Tendulkar’s foot injury (July 2001)



On a stand in a cricket stadium being named after Tendulkar and signing a billion rupee contract – May 2001


Sach kya hai?

Questions being raised on the resignation of Sachin Tendulkar from the captaincy of the Indian Cricket Team.” (Feb 2000)


Get off my back!

Media speculations on Sachin Tendulkar’s back trouble affecting his future career (September 1999)


Ten Du Ten Don’t

On the lone success of Sachin Tendulkar, while his team-mates keep failing


India’s Backbone

Sachin Tendulkar’s back injury


Dono Bradman?

About the similarities between Don Bradman and Sachin Tendulkar


Tendul Car!

On Sachin Tendulkar winning a car for the cricket finals between India & Australia


Neeche cricket ke kaptan — Upar Sachin

Ajit Wadekar wants Wonderkid Sachin Tendulkar to be given a flat in Sportsfield – a highrise specially built by the Government for sportsmen – as a gesture of appreciation


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