The Anchor: 4 reasons why radio needs content innovation

21 Mar,2012

By Amitabh Srivastava


#1 Emerging Technologies:

Keeping in view the emerging technologies, it is very important that everything is taken into consideration; for instance social media can be of great help in terms of getting more interactive with listeners.


#2 To Engage Listeners:

These days the maximum listenership is through moving vehicles, so if there is some innovation catering to those audiences, then it would be a very good option.


#3 Rise of Internet Radio:

Internet radio is fast growing all over the world, and India is no exception. Internet radio will be emerging as the big thing very shortly.


#4 Two-Way Communication:

This is most important because the moment you get interactive there will be an increase in participation from the listeners also.


Amitabh Srivastava is the Country Manager – South Asia, Radio Netherlands Worldwide.


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