RBNL announces Big Star Young Entertainer Awards 2012

07 Mar,2012

By A Correspondent


BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd. and Star India, on Tuesday announced the launch of their new offering Big Star Young Entertainer Awards, 2012. The awards have been conceptualized to appreciate and recognise the young stars that have risen quicker than their contemporaries across different genres of the entertainment industry including film, television, music and sports. These are stars that have spent less than 5 years in their respective industries and are poised to become the superstars of tomorrow.


The Big Young Star Entertainer Awards will honour the dedication of these young superstars while applauding their achievements for the year gone by.


These awards will be chosen by a set of esteemed jury members who will nominate the characters and then leave it open for India to vote, leveraging the vast network of RBNL’s radio brand – 92.7 BIG FM.


This is the second initiative by BIG Live and Star India after the success of the BIG Star Entertainment Awards 2010 & 2011, which achieved a rating of 5.78 TVR in its first year and a rating of 4.63 in its second year.


Partners on these awards stand to gain tremendously from the synergies within Reliance Broadcast Network, with promotions across 35 stations in the Hindi speaking belt of 92.7 BIG FM, BIG MAGIC – the regional channel exclusively for the Hindi heartland of UP, MP and Bihar, Spark Punjabi – India’s first international Punjabi Channel, its strong out of home arm BIG Street and a very robust digital marketing plan with BIG Digital.


Commenting on this new initiative, the Company said in a statement: “This is another industry first, which, like all our intellectual properties, is influenced by a high degree of consumer centricity and delivered through engaging ideas and multiple touch points to create unprecedented impact. Our partnership with STARIndiawill ensure excellent synergies coming into play, as we offer the young stars the acknowledgement and encouragement that they deserve. ”


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