RAMcheck: More surprises for FM players

06 Mar,2012

By A Correspondent

 

TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai,Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 4 to Wk7 (Last two weeks of January 2012 and first two weeks of February 2012).

 

According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares,RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

 

Mumbai:

Radio City surged ahead of Radio Mirchi as the most popular FM station in the city with 15.5 per cent channel share from Wk 4 to Wk7, 2012 whereas Radio Mirchi’s channel share stood at 15 per cent. Ranked three is AIR FM2 Gold which more or less remained unchanged in listenership share from wk 4 to 7, 2012 as against Wk 52, 2011 to Wk 3, 2012. As compared to Wk 52, 2011 to Wk 3, 2012, six FM stations witnessed growth in their listenership share in Wk 4 to Wk 7, 2012 namely, Radio City, Fever FM, Red FM, Radio One, Oye! FM and AIR FM2 Gold.

 

Source : RAM

Market: MUMBAI

Demographic: All People 12+ Filter Demographic: None

Statistic: Share %

Daypart: Sun – Sat 12:00 AM – 12:00 AM

Place of Listening: All

 


 

Delhi:

Fever FM once again manages to retain its leadership position inDelhi, its nearest rival in Delhi is Radio Mirchi, if the government owned AIR FM2 Gold is excluded. According to figures for Wk4 to Wk 7, 2012, AIR FM2 Gold is close behind Fever FM for the top spot. What remains to be seen is whether or not Fever FM is able to retain its leadership position inDelhi.

 

The Wk4 to Wk 7, 2012 RAM numbers reveals that in comparison to Wk 52, 2011 to Wk 3, 2012 only five FM stations witnessed any growth in the Delhi market. The FM stations to have seen growth in their listenership shares are Radio City, Big FM, Red FM, Oye! FM and AIR FM2 Gold.

The other FM stations in the Delhi market are Radio One, Hit FM, AIR FM1 Rainbow, Vividh Bharathi and Akashavani Delhi.

 

Market: DELHI

Demographic: All People 12+ Filter Demographic: None

Statistic: Share %

Daypart: Sun – Sat 12:00 AM – 12:00 AM

Place of Listening: All

 


 

Bengaluru:

In Bengaluru too, Radio City continues maintain its numero uno position, the FM station has managed further grow its listenership share in Wk 4 to Wk 7, 2012 as against Wk 52, 2011 to Wk 3, 2012. The second most popular FM station in Bengaluru is Radio Mirchi followed by Big FM and Red FM, ranked third and fourth respectively. Ranked fifth is AIR FM1 Rainbow and Radio One is ranked sixth. The five of the eleven FM stations in the Bengaluru market which witnessed growth in listenership share areRadioCity, Red FM, Radio One, Fever FM and Radio Indigo.

 

Market: BENGALURU

Demographic: All People 12+ Filter Demographic: None

Statistic: Share %

Daypart: Sun – Sat 12:00 AM – 12:00 AM

Place of Listening: All



 

Kolkata:

Radio Mirchi has not only maintained its leadership position in the city, but has also witnessed some growth according to the Wk4 to Wk 7, 2012 RAM data as against Wk 52, 2011 to Wk3, 2012. Kolkata is the only RAM market to have seen no change in atleast the top three rankings. Radio Mirchi, Big FM and Friends FM continue to be the top three FM stations in the city. Ranked four is Aamar FM, followed by Fever FM, Red FM and Oye! FM. Of the thirteen FM stations in Kolkata, six FM stations in the city have witnessed growth in their listenership shares: Radio Mirchi, Fever FM, Radio One, Power FM and AIR FM1 Rainbow. Although Friends FM remained stagnant in its listenership share, nevertheless it is comfortably placed at number three. The other FM stations in the Kolkata market include Radio One, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Akashavani Kolkata and Vividh Bharati.

 

Market: KOLKATA

Demographic: All People 12+ Filter Demographic: None

Statistic: Share %

Daypart: Sun – Sat 12:00 AM – 12:00 AM

Place of Listening: All

 


Post a Comment 

2 responses to “RAMcheck: More surprises for FM players”

  1. rishi says:

    could we get the demographics (especially age) of the listeners of Radio?

  2. Vissh226 says:

    hi.. i m vishal shah from Ahmedabad… a very good listener of FM station, i just want to know have you any listenership record for Ahmedabad and other cities? kindly provide me on my maiil id vissh226@gmail.com

    Waiting for your prompt reply asap.

    Thanking you

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