Rajat Uppal is the new GM Marketing, Red FM

14 Mar,2012

By Shubhangi Mehta

 

Rajat Uppal has quit Fever 104 FM and moved to Red 93.5 FM as General Manager- Marketing. On being contacted Mr Uppal confirmed the news to MxMIndia.

 

In his new role, Mr Uppal will be responsible for strengthening the brand “RED” and drive all marketing initiatives of Red FM. Mr Uppal comes with close to 10 years of marketing experience across Liquor and Media Conglomerates like UB Group, Radico Khaitan, Reliance BIG Entertainment (BIG FM) & Hindustan Times (Fever 104 FM).

 

Prior to working with Red FM, he was the Deputy General Manager- Marketing at Fever 104 FM (HT Media Ltd.)

 

At Fever 104 FM, he was working as part of the national marketing team and handling marketing for Fever 104 FM, Fever Entertainment( Events Division) & FAT Productions, a new business venture of creating, aggregating and selling content for all digital media including, but not limited to, Mobile, Internet, radio, TV, CDs and other similar storage hardware devices. He was also responsible for managing key national campaigns for trade & consumer audiences besides spear heading online, digital & new marketing innovations.

 

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