Celebrating Rahul Dravid via his TVCs

12 Mar,2012

 

By Johnson Napier

 

He may have bid adieu to all forms of international cricket but it is impossible to erase the indelible impression that “Jammy” has left on the minds and hearts of his many followers and well-wishers. Having delivered with the bat consistently on the field for team India, Rahul Dravid also managed to contribute in pushing the awareness and popularity of brands that nominated him as their ambassador. Not that his brand endorsement journey will take a downturn now that he has called it a day – in fact advertisers may well flock to him even more as The Wall never crumbles even under dire circumstances – but India’s most dependable cricketer does demand a befitting advertorial tribute as we survey his endorsement journey that has spanned over 15 years. (pls also check: essay by R Sridhar + the Amul ads on Rahul Dravid)

 

We dig up noteworthy endorsement commercials that see Rahul “The Wall” Dravid doing what he does best: assuring the authenticity, trust and longevity of the brand – attributes that best define the indomitable cricketer who has championed his country to umpteen unassailable victories.

 

Kissan Jam

Perhaps the only commercial that attempted to bring out the funny side to an otherwise very serious persona. It was from here that Dravid was to be famously nicknamed “Jammy” by his peers and fans alike.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=J-dhgXJlCaY[/youtube]
Nippo Batteries

Another attempt at getting Dravid to do what he doesn’t wish to – wooing the gals into posing willingly as he shoots away with his camera. Don’t miss the attention that he draws from his female legion as he advocates the USP of the battery in question.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=m6yKsFewK-E[/youtube]
Pepsi with Shahrukh Khan and Team India

This ad may all but belong to Sachin Tendulkar and King Khan, but Dravid’s presence made for quintessential viewing as he donned Team India’s favourite blue jersey.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wGsOgjAQuY8[/youtube]
Britannia

Trust ‘The Wall’ to play family guru and guide as he endorses the benefits of this product for FMCG major Britannia.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=S3zS0WJub6M[/youtube]
Britannia Milk

Forget children, even teens and adults would have relished taking a sip of this brand of milk that Dravid so cooingly advocates – simple yet effective, character traits that define Mr Dependable to a tee.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=0FD5viMQTxI[/youtube]
Hutch

even this telephone network operator couldn’t resist the rustic charm of The Wall as they used him as bait to woo the viewers to watch him play at the biggest tournament surrounding cricket – World Cup. But wait, how come the geek in the frame doesn’t recognise one of cricket’s most popular faces on planet earth? Wasn’t he off to watch a cricket match after all?

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=JXjcR26roFo[/youtube]
Anchor electrical

Another classic gem that shows The Wall playing motivator and mentor with elan. While his juniors are busy putting his plan into action, don’t miss the smiles that the team manages to bring on the faces of the children that are fraught with fear.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=cRwIqudwOJU[/youtube]
Max New York Life

A bevy of aunties are seen making a headrush towards Mr Popular even as he struggles to hide his identity. No age is too less or more for his legion of fans – as is the case out here where he is hounded by 30-plus housewives.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=NS6JO2z-aUQ[/youtube]
Gillette Turbo

Imagine being paired alongside a world sporting greats. Only a Dravid would’ve brought conviction to the role that needed him to match up to icons such as Tiger Woods and Roger Federer. Indeed, world’s envy, India’s pride!

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=hnmiEld-cFU[/youtube]
Sansui

Character traits are being compared between Mr Dependable and electronics brand Sansui. Turned out to be a perfect matchmaking exercise for the brand as they looked up to Dravid to give out the message of being a brand that is as worthy and reliable as the cricketer.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=O6pfGwYbgNo[/youtube]
Castrol

Another instance that saw the man delivering the message with just a few words.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=ughlUi8xvSs[/youtube]
Bank of Baroda

This was a phase when Bank of Baroda had announced a nationwide makeover and enhancement of services – who else to belt out superlatives than Mr Dependable himself? Notice the family man in him take precedence over the meek endorser.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wTaAQ3XA2mo[/youtube]
Reebok

This association dates back to more than 14 years but do not miss his passion and dedication towards the game – and also the brand objective, as he convinces us why his commitment is still as unmatched and endearing as his peers’.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=V6yI3-8jVX8[/youtube]
HDFC Life

Putting team ahead of oneself – as was the prerequisite of the insurance player in the frame. One of the last endorsements involving Dravid and probably the one that will go on for a long time as he is committed to still play for the IPL. One can never tire of seeing the man deliver his rustic punches – a rare phenomenon in advertising today.

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=jgGFoMsg_zc[/youtube]

 


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