Pradeep Guha is Chairman of AFAA

23 Mar,2012

By A Correspondent


The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.


Talking to MxM India on the agenda for AFAA, Mr Guha said, “We will have a steering committee meeting in Bali in May this year where we will take a decision on the way ahead. However, I do feel that there is a need for some joint action across Asia on issues concerning the changing media environment particularly with regard to self regulation and advertising.”


He continued, “There is a real need for an umbrella body like AFAA which represents the interests of marketers, agencies and the media to play a more proactive role in the Asian subcontinent.”


Raymond So who represents Taipei Association of Advertising Agencies was elected Deputy Chairman. The new four-person committee consists of Bharat Avalani, Anthony Kang (representing Association of Accredited Advertising Agents, Singapore), Soon Dong Lee (representing Korea Federation of Advertising Associations) and Ramesh Narayan (representing the Advertising Council of India ).


Founded in 1978, AFAA has representations in 15 Asian nations including Japan, Korea, Taipei, Thailand, Vietnam, Malaysia, Singapore, Philippines, Indonesia, Bangladesh, India, Sri Lanka, Nepal, Pakistan and UAE. Its primary objectives are to unify all Asian associations involved in the various aspects of advertising and upgrade the standards, ethics, and practices of advertising and to bring about a meaningful contribution from advertising activities to both regional and national socio-economic development. Under its aegis, AdAsia, Adfest and the Asia Pacific Media Forum is held.


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