Over 100,000 throng AlphaOne for grand celebrations

12 Mar,2012

By A Correspondent


The AlphaOne team recently celebrated its second anniversary on March 5. Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp, along with Navjot Singh Sidhu, MP, Tarun Chugh, Mandip Singh Manna,Punjabpoliticians, Dalbir Pannu, JV Partner, and Alpha team members cut the cake for the anniversary celebrations.


Dr Sen addressed the media with the promise of adding further value to Amritsar. “AlphaOne substantially elevates the customer expectation and experience by constantly providing a truly cosmopolitan experience to Amritsaris, customized especially for them.”


As a gesture of gratitude toAmritsarand Amritsaris, Dr Sen announced the launch of their landmark initiative, ‘Be the Change Club’. “This unique club is the next level of our initiative, ‘Amritsar Sparkling’. It will integrate AlphaOne’s CSR initiatives in the city.


‘Be the Change Club’ would consists of registered volunteers who would benefit from various learning programs, self-governance, personal development, health education programs, sports activities as well as career orientation counselling and seminars. The club will help members to contribute to the betterment of the city with initiatives based on that. The team believes in the progressive values of Learn, Earn and Return. Dr Sen said that they are seeking active participation from principals of colleges and institutions in supporting this cause by encouraging their students to join this collective initiative.”


The logo of ‘Be the Change Club’, was unveiled by the AlphaOne Management at the bash. The unique club would engage in city welfare activities like green campaign, cleanliness drives, boosting civic amenities, among others.


AlphaOne, since its launch in March 2010, has been adding value to the lives of families and youngsters ofAmritsarby creating opportunities for wholesome participation for all.


The crowd witnessed and thoroughly enjoyed the first-ever Flash Mob inAmritsarat the Central Atrium of AlphaOne to mark the unveiling of ‘Be the Change Club’.


The day started on a reverent note with Shri Sukhmani Sahib Path followed by Lamp lighting in the Central Atrium. The Alpha Team, for the first time, gave awards to recognize excellence to the retailers at AlphaOne in several notable categories, namely, Best Store Employee Award, Best Store Team – Anchor, Vanilla, Food Court, Entertainment and Special Dining, Best Store Manager – Anchor, Vanilla, Food Court, Entertainment and Special Dining Best Marketing Efforts – Vanilla, Best Store – Anchor (Consumer’s and Jury’s Choice), Best Store – Vanilla (Consumer’s and Jury’s Choice) and Best Store – Food Court (Jury Choice).


An inspiring Sufi (Fusion) rock band performance by Satvik group was the climax to the day’s celebrations.


AlphaOne offers the best of national, international and regional brands while also retaining the best of the vibrant Amritsari spirit. It caters to the city ofAmritsar, and as a corporate citizen involves itself with initiatives that qualitatively and quantitatively contribute to the betterment of societal welfare in the realms of health, positive public awareness, entertainment, community participation, cultural and spiritual well-being.


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