Neo nets Micromax to sponsor Asia Cup 2012

06 Mar,2012

By A Correspondent


Micromax Informatics Limited (“Micromax”), the 12th largest handset manufacturer in the world (According to Global Handset Vendor Market share report from Strategy Analytics) has bagged the title sponsorship for Asia Cup 2012 for the second consecutive year. Nimbus Sport and Micromax have entered into an agreement and the event will be now titled as Micromax Asia Cup 2012.


Asia Cup is one of the premier cricketing events which feature the top four cricket teams of the continent (India,Pakistan,Sri LankaandBangladesh) battling to secure the title of Champions of Asia. Micromax Asia Cup 2012 will be hosted byBangladeshthis year and the seven ODI series is scheduled to kick off from the March 11 and will continue till March 23.


Announcing the sponsorship, Yannick Colaco, Chief Operating Officer, Nimbus Sport said: “Micromax is an exciting brand, close to the heart of youth, and one which is a good match to the dynamic and vibrant nature of this event. As we come together, once again to present an action packed cricket series of the year, we expect this event to be an exemplary celebration of sportsmanship.”


Commenting on the association, Vikas Jain, Business Director, Micromax said: “Micromax is proud to be part of the Asian Cup 2012, which is the most coveted cricket championship inAsia. Cricket is not just another sport, but a culture that connects youth beyond boundaries. We are proud to be associated with this game and are elated to continue our patronage and support for the game.”


He added: “The sponsorship addresses our commitment towards building a brand that echoes the pulse of the younger generation. We sincerely hope that the event will be a truly memorable experience for all cricket fans.”


The television coverage of the entire Series is being produced by Nimbus Sport and the broadcast TV partner inIndiawill be Neo Cricket. The event will also be broadcast globally and Nimbus Sport expects to make a separate announcement on the broadcast partners across the world.


Singaporeheadquartered, Nimbus Sport International Pte. Ltd. (100 per cent  subsidiary of Nimbus Communications Limited) is a leading full service sports management company providing end-to-end solutions including rights management, television production, sponsorship sales, event management and sponsor services.


Nimbus Sport currently manages various commercial rights (on long term contracts) for a number of global sports federations including the BCCI (Indian Cricket Board), Bangladesh Cricket Board, Cricket Kenya, ACC and the English Premier League (digital/new media rights).



NEO Sports Broadcast Pvt. Ltd owns and operates two channels i.e. NEO Cricket and NEO Sports. NEO Sports offers premium quality global sports including top drawer Football, Tennis, Golf, Badminton to the Indian sports lovers. NEO Cricket is the world’s first cricket centric TV channel and currently broadcasted in 27 countries including US and Canada.


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