MPG India appoints Ruma Sengupta as Director of Strategy

13 Mar,2012

By A Correspondent

 

MPG India, the flagship brand of Havas Media, has announced the appointment of Ruma Sengupta as Director of Strategy.

Based out of Mumbai, Ms Sengupta will work closely with MPG’s four key offices in Mumbai, Delhi, Bangalore and Chennai, to take charge of the agency’s strategic offering and product development in keeping with the vision of Leading New Thinking. She will also take custodianship of Havas Media’s proprietary tools and processes.

 

Ms Sengupta will report to Anita Nayyar, CEO of Havas Media South Asia and also work closely with the regional strategy team based out Singapore.

Ms Sengupta joins the agency with 15 years of experience and expertise across marketing, branding, sales, strategy, MR and analytics. She was most recently the Director of Business Insight for Synovate, where she was responsible for key international clients across FMCG categories. Prior to this, she has worked as Business Head for IMRB International. Her diverse experience also includes working in senior marketing roles at Adlabs Films Limited owned by Reliance ADAG and United Spirits Limited at UB Group.

 

Ms Sengupta’s longest stint has been with Ranbaxy Global Consumer Healthcare where she launched OTC & DTC business and managed it successfully through marketing and sales-distribution.

Commenting on the appointment, Ms Nayyar said: “Havas Media is well-known for the high quality of its strategic product and tools and Ruma has the right credentials and attitude to take control of our strategic offering. Her flair is evident from her extraordinary background having worked with top research agencies like Synovate and IMRB. Her previous experience in spearheading marketing and innovation capabilities with brands is a plus.”

 

MPG anchors Havas Media, the world’s fastest growing global media network and recipient of the network Service Award at the 2010 Valencia Festival of Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in 109 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.

 

Havas Media, the global media network of Havas, is one of the world’s fastest growing media groups having grown from 10 markets in 1999 to 122 markets in 2012. Havas Media services its clients through a portfolio of specialist global networks and agencies. The group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support under its Meaningful Brands framework and analysis.

 

The companies within Havas Media include: MPG (Havas Media’s global media communications network), Arena Media (Havas Media’s tailor-made communications network), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).

 

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