LMG wins Henkel India media buying duties

01 Mar,2012

By A Correspondent


In a multi-agency pitch for the newly acquired portfolio of Henkel, Jyothy Laboratories Ltd has awarded the media buying responsibility of Henkel brands to Lintas Media Group. Mudra Max will handle the Planning mandate.


The media buying for Jyothy Laboratories is handled by Lintas Media Group and therefore, in a reiteration of their faith in LMG, they have awarded the Henkel business to them as well. Put together, the account is estimated to be around Rs150 crores. The other agencies invited for the pitch were OMD and Mudra.


K. Raghavendra – General Manager Marketing, Jyothy Laboratories confirmed that the media buying AOR  for Jyothy Laboratories Limited and Henkel will be handled by Lintas Media Group and the Planning mandate has been given to Mudra Max.


Suresh Balakrishna of LMG said: “We are extremely delighted to have won the Henkel business. We have constantly delivered on the Jyothy Laboratries brands and therefore, this new win not only encourages us, but also spurs us on to deliver better business solutions to our clients at optimal costs.”


The business pitch was led by the newly-elevated COO, Mr Premjeet Sodhi. “The science that we bring to the process of buying, negotiation, optimization and evaluation, with the help of some of our unique proprietary tools, has made our product truly cutting-edge. We are happy that Jyothy Laboratories has recognized this and this win will ensure that we continuously strive to deliver a better media product to our clients, year after year,” he said.


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