Levi’s WaterLess initiative for World Water Day

21 Mar,2012

By A Correspondent


On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.


The official communiqué from Levi’s states, “Nearly a billion people don’t have access to clean drinking water and we’ve decided to do something about it. Our hope is that you will too. Beginning March 22, in honour of World Water Day, the Levi’s brand and Water.org will partner to encourage people to ‘Go WaterLess’ and experience what life is like for the one billion people around the globe without clean water. Go WaterLess challenges people across the globe to take water saving steps to help provide water to those without.”


This is an engagement activity where people can log on to www.levi.in/waterless and learn more about the global demand for clean water and small actions they can take each day to use less and give more. Each action completed ‘unlocks’ WaterCredits and ultimately supports Water.org’s work to provide life-saving clean water worldwide.


The Levi’s brand has also introduced its WaterLess jeans collection in India. The average pair of jeans uses 42 litres of water in the finishing process, while Levi’s WaterLess products say they reduce the use of water in the finishing process by up to 96 percent for some styles. The Levi’s brand, the communique said, has already made more than 13 million WaterLess products and saved more than 172 million litres of water. This is water saved equivalent to 726,600,812 8-ounce glasses of drinking water which is enough for 157,000 people for one year.


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5 responses to “Levi’s WaterLess initiative for World Water Day”

  1. Hey I am sure they will be a great pair to own. I read an article on this on the Telegraph website. Must say it is a great initiative by Levi’s. I am sharing the link to the article here: http://ewww.telegraphindia.com/press…w/la74624.html. It is a must read for everybody.

  2. Arunakumari972 says:

    hey Reshmi, I have been a great fan of Levi’s myself and I read a blog on the same. Sharing here for people to read and learn: http://www.wewomentoday.com/2012/03/27/levis-strauss-unveils-waterless-jeans-collection-for-spring/

  3. Reshmi578 says:

    I have always been a fan of Levi’s and this is definitely a great initiative. I was reading another article on the same lines. I am sharing this link here: http://prachitriestoblog.blogspot.in/2012/03/levis-water-less-denim.html

  4. Soumya says:

    Just came to know that one pair of jeans consumes a whopping 3000 liters of water during its lifetime starting from the cotton production stage to manufacturing process all the way till you throw them away.. that’s a lot of water!

  5. Anonymous says:

    Also a jeans don’t need to washed that frequently after all! So the next time someone gives you grief over your dirty jeans, you know what to say!!!