Jaypee Cement ‘Wall Moments’

12 Mar,2012

By A Correspondent

 

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=Xbo8rqEpkrQ[/youtube]

Jaypee Cement ‘Wall Moments’

 

Background

Jaypee Group has always been in the forefront of nation building activities by creating world-class infrastructure and power projects that ensure economic prosperity and energy security ofIndia. Jaypee Group is the third largest cement producer in the country and produces cement under the brand name of Jaypee Cement.

As one ofIndia’s leading cement brands, Jaypee Cement has played a significant role in various landmark projects developed by Jaypee Group across the country.

It was the opportune time for the group to highlight the brand’s promise of ‘Andar se solid’ in an interesting, engaging and visually arresting manner to the consumers.

 

Insight

While we may not realize it, the wall enjoys a special place in our lives. We all have had our share of ‘wall moments’… be it a young girl, leaning against a wall, dreamily reading a love letter; a father measuring his child’s height on the wall; a young man putting up a Rocky poster on the wall and so on.

 

The Execution

While the TVC comprises of various engaging, nostalgic wall moments in all of our lives, the difference comes through in the execution – in the manner in which these sequences flow seamlessly from one through the other.

 

Right from the start of the film where a man welcomes us into a home, the treatment resembles a journey where one is being guided through from one moment to another as we move through the home.

 

The TVC is also being supported by Print and Outdoor, along with Cinema as well.

 

“We knew we’d hit upon a strong, resonating idea with ‘wall moments’. It was then only a matter of crafting it. The brief was opened up to the office and people were asked to dig into their own lives and pen down their wall moments. We finally picked up the best from the pool,” said Vandana Katoch, Creative Director, DDB Mudra,Delhi.

 

Credits

Creative team:  Vandana Katoch, Vishal Singh, Joy Sengupta

Account Management: Gopal Krishnan, Raghunath, Anusheel Chowdhury

Senior Film Executive: Vineeta Misra

Client: Jaypee Cement

Director: Nico

Production House: Coconut Films

 

India’s largest integrated marketing communications and services network, the DDB Mudra Group’s customized and collaborative approach helps its clients build valuable and enduring brands. Our capabilities span Advertising, Media, Digital & Data marketing, Experiential marketing (Promotions, Events, Rural), Trade marketing, Youth marketing, Localization & Pre-Media services and Brand Strategy & Design consultancy.

 

With over 1,100 employees and 36 offices, offering direct contact across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students, the DDB Mudra Group was India’s most awarded agency network at Cannes, Spikes and Abbys among others in 2011.

 

The DDB Mudra Group’s clients include Aircel, Ashok Leyland, Asian Paints, BPCL,  Bank of Baroda, Baxter, Castrol, Cipla, Colgate, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan Unilever, HP, HUL, ITC, Jaypee, Jyothy Labs., ICICI Prudential Mutual Funds, Idea cellular, Johnson & Johnson, LIC, Lavasa, L&T, McDonalds, MSD, Malayala Manorama, Mother Dairy, Nestle, Novartis, PepsiCo,  Peter England, Philips Healthcare, Reebok,  Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank, United Spirits, Volkswagen, Western Union, Worldwide Media, Wipro, Wrigley and Zydus.

 

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