IRS 2011 Q4: Media consumption grows but Radio and Cinema continue to decline

06 Mar,2012

By A Correspondent


IRS Q4 2011 findings have revealed that the literacy rate and media consumption in India has witnessed growth when compared to IRS Q3 2011. The other media categories to have grown are Press, Television, C&S (Cable and Satellite) and the Internet. While Radio and Cinema consumption have witnessed a decline, the Internet has emerged as the fastest growing medium in the country.


Press has seen a marginal increase of 1.5 per cent in the CAGR (Compound Annual Growth Rate) whereas TV grew only 6.9 per cent of the CAGR. After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent. Radio and Cinema on the other hand declined -5.8 per cent -5.2 per cent respectively.



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