IPL 5: BIG FM takes on mania with ‘BIG Indian League’

29 Mar,2012

By A Correspondent


BIG FM aims to create an overwhelming experience for cricket fans across the country with the ‘BIG Indian League’.  This campaign brings golden opportunity to listeners across its 45 station network, to not only relive their passion for cricket on radio by supporting their favorite teams, but also a chance to win a grand cash prize of Rs. 1 lakh and tickets to the IPL finale. BIG FM has already partnered exclusively with two leading IPL teams Deccan Chargers and Kings XI Punjab promising listeners exclusive and interesting entertainment updates on these teams.


BIG FM is said to give T20 on radio a new exciting twist built around the game, wherein listeners have to conclude the answer by putting forth a maximum of 20 questions to the RJ. The game will have four listeners representing one of the teams playing in the IPL that respective day with BIG FM RJ. The person who guesses the right answer using the lowest number of questions wins cricket goodies and also gets a chance to win the grand prize of Rs 1 lakh.


In addition to this, BIG FM will recreate the magic of IPL with the BIG Indian League championship in metros including Mumbai, Hyderabad, Kolkata, Bangalore, Delhi and Chennai. The cities will witness a mall activity to shortlist top 8 teams of the city. These eight local teams will then fight for the title of BIG India league Champion for the city. In Hyderabad and Chandigarh, the winning team will get to play a real match with the respective city IPL teams. BIG FM will also include live updates and insights of the cricket including toss and scores updates and players’ performance for all the matches.


Leading cricket expert Aakash Chopra will share the insights on the matches being played and give out player trivia while leading comic Surendra Sharma will add effervescence to the cricket fever with his witty one-liners.


The initiative will be promoted aggressively across mediums and all the updates will have their digital foot print across social media platforms of BIG FM.


This property offers a an exciting and extensive platform to all the marketers who are keen to showcase their brands around this cricket season and ride on its multi-media promotions and massive scale of BIG FM.


The Company Spokesperson said, “In our country, cricket is the national passion and as a brand that celebrates people’s passions, BIG FM is going all out to entertain listeners during this cricket season like never before on air, on-ground and digitally. We are committed to delivering highly engaging cricket-listening experience on radio with innovations in programming and marketing. Our scale and ability to drive quality content during this season is sure to make it deliver huge value for consumers and customers alike.”


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