iPad3 could revolutionise ad & content

09 Mar,2012



[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=bAF51B0HgDg[/youtube]

By A Correspondent


Apple brightened up our lives on Holi day with the third generation of the iPad. That it launched on Holi was obviously a coincidence. India sadly figures nowhere in the iPad 3’s roll-out later this month.


On March 7 in the US, Apple introduced the new iPad featuring a stunning new Retina display, its new A5X chip with quad-core graphics and a 5 megapixel iSight camera with advanced optics for capturing amazing photos and 1080p HD video.  The battery life is 10 hours.


And what happens to the iPad 2? It is now offered at $399 (Rs 24,500 in India) for the 16GB Wi-Fi model and $529 (Rs 32,900 in India) for the 16GB Wi-Fi + 3G model.


“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”


According to Mumbai-based IT consultant Lionel Faleiro, the new iPad is a great evolutionary product for its screen, processing power and upgraded camera. “The main reasons that sells the iPad the most is its availability of Apps and its consistent OS updates. The quality of design of iPad optimized Apps in the iOS Store is much better than its Android counterparts,” he said, adding that he expects the iPad3 to launch in India in May this year.


The new iPad’s Retina display delivers four times the number of pixels of iPad 2, so dense that the human eye is unable to distinguish individual pixels when held at a normal distance, making web pages, text, images and video look incredibly sharp and realistic. The 3.1 million pixels in the Retina display are more than one million more pixels than an HDTV, and with 44 per cent increased colour saturation the new iPad displays colors that are unbelievably richer, deeper and more vivid. Movies are now capable of playing at full 1080p HD-resolution, delivering an incomparable viewing experience on a mobile device.


The A5X chip with quad-core graphics promises to deliver a fast, responsive user experience while supporting the incredible Retina display. With double the graphics performance of the A5 chip, the A5X facilitates a Multi-Touch interface, immersive gameplay and visual depth.



Writes Patrick Thornton on Poynter.org:

“The new iPad could finally elevate the text reading experience on a tablet to something much more akin to reading a printed newspaper, magazine or book. Most major news organizations have released iPad apps, but the blurry, pixelated text from the relatively low-resolution iPad 1 and 2 always stood out. iPad news apps may have great looking photos, videos and interactive graphics, but text – often the core of what a news organization produces – doesn’t look that good, especially in comparison to what humans have been able to enjoy for hundreds of years.”


iPad Wi-Fi + 4G with built-in next generation 4G LTE offers support for fast networks including HSPA+ and DC-HSDPA, and now both CDMA and GSM iPad users have the ability to easily roam internationally.


Comments Amy Gahran on the Knight Digital Media Center site: “Over the last two weeks, such updates include the iPad apps for the New York Times, Associated Press, New York Daily News, Pulse News, Flipboard, NBC Nightly News, the Guardian (Eyewitness app), the Star Tribune and more.


Now that the specs and capabilities of the iPad3 have been confirmed, it’s likely that even more news organizations will be revamping both their apps and the kind of content delivered through them-especially the resolution of photos, video, and graphics.”


The new iPad also supports dictation, another amazing way to get things done just using your voice. Instead of typing, tap the microphone icon on the keyboard, then say what you want to say and the new iPad listens. Tap done, and iPad converts your words into text. You can use dictation to write messages, take notes, search the web and more. Dictation also works with third-party apps, so you can update your Facebook status, tweet, or write Instagram captions.


The new iPad Wi-Fi models will be available in black or white from Friday, March 16 for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model and $699 for the 64GB model. iPad Wi-Fi + 4G for either AT&T or Verizon will be available for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model and $829 for the 64GB model. iPad will also be available in Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands from March 16.


By the end of March iPad will be available in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.


A final word from Gahran: What will be more interesting will be to see if later this year Apple finally launches a smaller, cheaper iPad mini. This long-rumored unicorn so far has failed to materialize-but if the Kindle Fire and other smaller Android tablets keep gaining ground fast, Apple might be tempted to compete with this large consumer market segment.  It’s still a rough economy out there – and the lesson of how Android quickly came to dominate the US smartphone market is probably not lost on Apple. An iPad mini would have very different device and app support capabilities, which would require more significant adaptation from apps and mobile websites.”


Please read:

BusinessWeek: http://www.businessweek.com/articles/2012-03-07/apples-big-show-the-tech-bloggers-prom

Poynter.org: http://www.poynter.org/latest-news/top-stories/165618/ipad-3s-retina-display-will-make -news-apps-stand-out-present-new-challenges-for-news-orgs/

Knight Digital Media Center: http://www.knightdigitalmediacenter.org/news_blog/comments/20120307 _ipad_3_launches_what_does_it_mean_for_news_publishers/





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