India lifts 27 metals at AdFest 2012

22 Mar,2012

By A Correspondent


At the recently concluded AdFest 2012 in Pattaya, India has finished with the total metal tally of 27 which includes 2 Gold, 12 Silver, 13 Bronze. DDB Mudra won total 9 metals and leads the pack followed by Leo Burnett with 6 metals and McCann WorldGroup with 5.


In the Film Lotus Category, Creativeland Asia won Silver for film tilted Maa, Hippo Round-Round. Ogilvy & Mather also won Silver in films for Bajaj Pulsar. In Campaign for Best of Retail, Bangalore-based Happy won for Flipkart for No Kidding. No Worries.


In the Press Lotus category, DDB Mudra Group won Silver. It won a Bronze for its work for Passat. In the press category for electronics, Grey Worldwide bagged a Bronze while McCann WorldGroup won 4 Silver for Onida. Leo Burnett too got a Silver.


In the Outdoor Category, DRAFTFCB+ ULKA got a Bronze for its Falling Hoarding Mumbai Traffic Police work. McCann WorldGroup got a Gold for its work for Blind Car Hard Rock Café India. DDB Mudra won a Bronze for Cleanoscope Rotract. There were three more Bronze and a Silver in the Outdoors for DDB Mudra for its work titled Jumbled Conspiracy.


In the Direct Lotus, DDB Mudra bagged Silver for Lass Natural Cosmetics while Grey Worldwide too got silver for Pantene. In the Direct Ambient O&M got a Bronze for its work titled Chanting Lighter for Cancer Patients Aid Association. Leo Burnett bagged a Bronze for Ink Pad Literacy program for Door Step School.


In the Design Lotus, Leo Burnett got a Gold for Gandhifont. It also won 3 Bronze in the category for Bajaj Exhaust Fans. DDB Mudra pocketed a Bronze too.

India drew a blank in Radio Lotus and Cyber Lotus, Promo Lotus, Film Craft Lotus, New Director Lotus, 360 Lotus, Innova Lotus and Lotus Roots.

In The Special Awards 2012, Advertiser of the Year went to Google Inc and Advertising Agency of The Year went to Dentsu Inc, Tokyo. Network Agency of the year went to DDB.



Agency Category Gold/Silver/Bronze Tally
McCann WorldGroup Press 4 Silver 5
McCann WorldGroup Outdoor 1 Gold
DDB Mudra Press 1 Silver, 1 Bronze 9
DDB Mudra Outdoor 1 Silver, 4 Bronze
DDB Mudra Design 1 Bronze
DDB Mudra Direct 1 Silver
O&M Direct 1 Bronze 2
O&M Film 1 Silver
Leo Burnett Press 1 Silver, 6
Leo Burnett Direct 1 Bronze
Leo Burnett Design 1 Gold, 3 Bronze
CreativeLand Asia Film 1 Silver 1
Happy Film 1 Silver 1
Grey Worldwide Press 1 Bronze 2
Grey Worldwide Direct 1 Silver
Draft FCB+ULKA Outdoor 1 Bronze 1
Total Metal Tally 27

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